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IV
Field of Proficiency
1. Internet Marketing Strategies
2. E-Commerce Interdisciplinary Study
3. E-Commerce Systems and Applications
4. On-line Consumer Behavior
5. Internet Technology, the Law and Regulation
6. E-Business Management and Strategic Planning
New? Socio-Economics of E-Commerce
Field Proficiency Objectives:
1. To develop a solid conceptual foundation for emerging B2B business models
2. To complete a comprehensive literature review of marketing and branding techniques in the e-Commerce business sector
3. To obtain a conceptual understanding of the emerging technologies in the e-Commerce business sector
4. To identify how traditional marketing methodologies can be used to cultivate employees' adoption of Internet technologies in the workplace
5. To identify organizational behavior theory models that may be suitable to a virtual work environment
6. To identify “Customer Relationship Management” techniques that may be applicable to “Enterprise Resource Management” techniques within the e-business workforce
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