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<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" colspan=2 height=90 BGCOLOR="#6666FF" TEXT="#080000" bgproperties="fixed" background="14400760egblyg.jpg"> <div> <FONT SIZE="5" COLOR="#330066" FACE="Times New Roman" ><B>Digital Ecosystems                               </B></FONT><FONT SIZE="2" COLOR="#CC3399" FACE="Times New Roman" > </FONT><FONT SIZE="2" COLOR="#3300FF" FACE="Times New Roman" >  </FONT><B> |     </B><A HREF="index.htm" TARGET="_top" TITLE="Digital Ecosystems "><U><B>home</B></U></A></div> <div> <A HREF="id2.htm" TARGET="_top" TITLE="PDE"><U>PDE</U></A>   |   <A HREF="id3.htm" TARGET="_top" TITLE=" I"><U> I</U></A>   |   <A HREF="id10.htm" TARGET="_top" TITLE="II "><U>II  </U></A>   |   <A HREF="id8.htm" TARGET="_top" TITLE=" III"><U> III</U></A>   |   <A HREF="id9.htm" TARGET="_top" TITLE="IV"><U>IV</U></A>   |   <B>V.  </B>   |   <A HREF="id4.htm" TARGET="_top" TITLE="VI "><U>VI </U></A>   |   <A HREF="id5.htm" TARGET="_top" TITLE="VII"><U>VII</U></A>   |   <A HREF="id30.htm" TARGET="_top" TITLE=" VIII"><U> VIII</U></A>   |   <A HREF="id15.htm" TARGET="_top" TITLE="IX"><U>IX</U></A>   |   <A HREF="id16.htm" TARGET="_top" TITLE=" X "><U> X </U></A>   |   <A HREF="id23.htm" TARGET="_top" TITLE="Seminars"><U>Seminars</U></A>   |   <A HREF="id17.htm" TARGET="_top" TITLE="XI"><U>XI</U></A>   |   <A HREF="id18.htm" TARGET="_top" TITLE=" XII"><U> XII</U></A>   |   <A HREF="id20.htm" TARGET="_top" TITLE=" XIII."><U> XIII.</U></A>   |   <A HREF="id19.htm" TARGET="_top" TITLE="Web Page"><U>Web Page</U></A>   |   <A HREF="id6.htm" TARGET="_top" TITLE="Contact me"><U>Contact me</U></A>   |   <A HREF="id32.htm" TARGET="_top" TITLE="2 Core"><U>2 Core</U></A></div> <div> </div> </td> </tr><tr> <td valign="top" width=119 BGCOLOR="#6633FF" TEXT="#080000"> <div> <B><IMG SRC="16591830.gif" border=0 width="145" height="131" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></div> </td> <td valign="top" height=390 BGCOLOR="#6633FF" TEXT="#080000"> <div> <B>V.  </B></div> <DIV ALIGN="LEFT"></DIV> <div> <B><U>Internships</U></B></div> <bR> <div> <B>Internship #1:  Internet Marketing Strategy</B></div> <div> <B>Number of Hours:  200</B></div> <div> <B>September-October 2000</B></div> <bR> <div> <B>Greenfield Center</B></div> <div> <B>Mickey M. Greenfield, J.D., Ph.D.</B></div> <div> <B>1820 Barrs Street - Suite 640</B></div> <div> <B>Jacksonville, FL   32204</B></div> <div> <B>Fax: (904)389-4618      Phone:  (904)389-3784</B></div> <div> <B>email:  mgreen1932@aol</B></div> <bR> <div> <B>Overview</B></div> <div> <B>The Greenfield Center is launching a promotional campaign for a new book, :The Sales Slump Doctor Is In!  The First-Ever Scientifically Tested Method for Ending Sales Slumps. It is the goals of this internship to develop a web marketing strategy that complements and amplifies the merchandizing strategies of the publisher Lexington Press. </B></div> <bR> <div> <B>Services To Be Performed</B></div> <div> <B>The Student consultant agrees to perform the following services for Client including but not limited to: consulting, strategic planning, information gathering, working on project description for a site design contract between Client and Contractor, site mapping, and discussions of further project development. </B></div> <bR> <div> <B>Project Expectations</B></div> <div> <B>1.  Define the mission statement or summary of this project. </B></div> <div> <B>2.  Define the basic goals of this project.</B></div> <div> <B>3.  What outcome will make this project successful? </B></div> <div> <B>4.  Define schedule requirements? </B></div> <div> <B>5.  Forecast Development and implementation costs for this project </B></div> <div> <B>6.  How will the web site reinforce an existing branding or marketing strategy? </B></div> <bR> <div> <B>High Level Business Requirements</B></div> <div> <B>1.       Develop a Written Strategic Plan</B></div> <div> <B>2.       Develop a Story Board For Web Site</B></div> <div> <B>3.       Develop Web Site Map</B></div> <div> <B>4.     </B><B>  </B><B>Define Site Features and Functionality</B></div> <bR> <bR> <bR> <bR> <bR> <div> <B>V.  </B></div> <DIV ALIGN="LEFT"></DIV> <div> <B>Internship #2:  E2B Web Portal Measurements</B></div> <bR> <div> Sponsor:  Bank Of America</div> <div> Supervisor:  Tracy Bell, Senior President, Bank of America</div> <div> Phone: 813-920-7593</div> <div> Number of Hours:  300</div> <div> November 2000 - January 2001</div> <div> Octoer 2001 - November 2001</div> <bR> <div> T<FONT SIZE="5" COLOR="#FFFFFF" FACE="Times New Roman" ><B>itle:  Employee to Business Key Success Measurements</B></FONT></div> <bR> <div> <B>Overview:  Bank of America has entered into a strategic alliance with Broadvision and 17 other major companies to build an employee to business web portal.  This portal will link all of the employees of these companies to shared services and content provided by participants of this joint venture.  It is expected that the trail portal will be live in June 2000 and will have over 1 million employees using this service by the end of 2001.  The web portal not only gives employees access to a company's intranet but also to individual and team tasks.  Employee will also be able to access anything on the Internet through this web portal.</B></div> <bR> <div> <B>Goals for Internship:  My internship role in the “Success Measures” initiative project is to gain an understanding of Bank of America's vision and strategy for the e2b Portal. (employee to business)   The desired outcome for Bank of America's e2b Portal is to transform how associates perform their work as well as their relationship with Bank of America.  My responsibility as an independent 3</B><B>rd</B><B> party is to identify tactical goals and measurements that insure that Bank of America is meeting its overall corporate goals for this project.</B></div> <div> <B>Objectives:</B></div> <div> <B>1. Define and validate Bank of America's  “Employee-to-Business Web Portal Goals.</B></div> <div> <B>2. Review comparable sites and projects.</B></div> <div> <B>3. Research case studies and press release for similar initiatives</B></div> <div> <B>4. Identify and confirm “Critical Success Factors” for the e2b “Success Measures Project”</B></div> <div> <B>5.  Identify and define metrics and feedback loops</B></div> <div> <B>6.  Develop a post implementation assessment plan</B></div> <div> <B>7.  Develop a post implementation employee survey</B></div> <div> <B>8.  Publish final report</B></div> <bR> <div> <B>Project Plan</B></div> <div> November 10, 2000 through January 15, 20001</div> <div> 1. Identify relationship between portal goals and corporate goals</div> <div> 2. Interview management </div> <div> 3. Develop questionnaire from the results of the management interviews</div> <div> 4. Administer questionnaire and tabulate the results</div> <div> 5. Confirm the results of questionnaire with Bank of American management</div> <div> 6. Outline first draft of high level portal goals</div> <div> 7. Research other e2b web portal</div> <div> 8. Review e-commerce research site for white papers on web performance measurements</div> <div> 9. Identify published research papers on employee adoption and resistance of Internet technology</div> <div> 10.Develop a list key success measurements goals and define this goals and objectives</div> <div> 11.Review goals and definitions with management and confirm project deliverables</div> <div> 12.Develop proposal for “Key Success Measures”</div> <div> ?<FONT SIZE="5" COLOR="#FFFFFF" FACE="Times New Roman" >How effective are the Portal Services?</FONT></div> <div> ?<FONT SIZE="5" COLOR="#FFFFFF" FACE="Times New Roman" >What are the associates usage preferences?</FONT></div> <div> ?<FONT SIZE="5" COLOR="#FFFFFF" FACE="Times New Roman" >How is effective is the tracking for all levels of management?</FONT></div> <div> ?<FONT SIZE="5" COLOR="#FFFFFF" FACE="Times New Roman" >How flexible are the analytical tools?</FONT></div> <div> ?<FONT SIZE="5" COLOR="#FFFFFF" FACE="Times New Roman" >Identify measurements for transformation to self delivery service?</FONT></div> <div> ?<FONT SIZE="5" COLOR="#FFFFFF" FACE="Times New Roman" >Measure the availability of timely consistent information and processes  </FONT></div> <div>    ?<FONT SIZE="5" COLOR="#FFFFFF" FACE="Times New Roman" >Measure the efficiency and effectiveness of process and    people</FONT></div> <div> 13.Develop and administer an employee Internet usage questionnaire.</div> <div> 14.Validate the results of the Internet usage questionnaire with management.</div> <div> 15.Publish report of results of the Internet usage questionnaire and establish a baseline for future surveys.</div> <div> 16.Complete research on vendor alternatives for analytical tools.</div> <div> 17.Prepare a feature and function comparison of venders offering Web Performance measurement tools.</div> <bR> <bR> </td> </tr></table></body>