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IX
Social Meaning Of The Program
 We can expect profound changes in how people work and play.
 Companies that can recognize and facilitate these social change we maintain a significant competitive advantage to financial institutes who do not move quickly to address these changes.
 Studies have shown that most employees typically conduct much of their personal business over the phone during working hours.
 When telephone technology was introduced to the workers desk, a new channel of distribution was created for shopping for mortgage rates, automobile-financing rates travel arrangements, doctors and hair appointments.
 Recognizing that the digital economy/society will touch every aspect of our lives, a holistic approach to the development of corporate Intra/Internet Employee to Business portals will extend the franchise value of the corporation far beyond the four walls of the traditional brick and mortar company.
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