September 11, 2003
(Season Premiere)

net show rating l/w rating
CSI: CRIME SCENE INVESTIGATION (R) 10.6 9.7
WILL AND GRACE (R, 8:40)**
WHOOPI (R, 9:20)
7.1
6.4
6.4
4.8
EXTREME MAKEOVER* 5.3 11.0
12.9
WWE SMACKDOWN!  3.5 3.5
TEMPTATION ISLAND 3 2.9 3.6
WHAT I LIKE ABOUT YOU
I Love You...Soon
1.9 1.3
Last week's shows: * NFL Kickoff and NFL Football
** Will and Grace, Scrubs

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THE WB THURSDAY RATINGS: 9/11/2003

time show/episode rating lw-rate
8PM STEVE HARVEY'S BIG TIME*
Pilot (P, 60 min)
2.3 2.3
9PM WHAT I LIKE ABOUT YOU 
I Love You...Soon (SP)
1.9 1.3
9:30 RUN OF THE HOUSE**
Pilot (P)
1.6 1.6
Last week's shows: * Jamie Kennedy Experiment
** What I Like About You

NUMBER CRUNCHING:
     
 On the WB's first night with new Fall programming, "What I Like About You" was perceptibly better in female demos than last year ("The Jamie Kennedy Experiment"), if not in total audience. The 1.9 continues to be a typical audience figure from the end of last year on Fridays. "Run of the House" was the night's big washout, being outscored by a special presentation of "The Mullets" on UPN. "Steve Harvey's Big Time", while not as potent a premiere as last year's "Family Affair", did deliver numbers better than last years' Thursdays, with the prime occupants being "Affair", "Do Over" and "Sabrina". But as the numbers show for the first few days, Thursday is the night that is not performing, and we would hate to think the WB is putting shows out to pasture there.
     Elsewhere, NBC slotted a repeat of Tuesday's "Whoopi" after it experienced better-than-expected ratings. The staggered starts for the NBC shows are typical ratings ploys, and will be repeated countless times in the future. 
     Next week "The Jamie Kennedy Experiment" begins its season in its regular time slot, 8:30PM. Amanda Bynes is a guest, so we'll see how that impacts the numbers.    

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