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net
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show
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rating
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rank of 125 shows
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last week's rating
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DATELINE: NBC (Special)
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7.5
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35
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4.0
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48 HOURS INVESTIGATES
(Series Premiere)
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5.2
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56
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5.3
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AMERICA'S FUNNIEST HOME VIDEOS (Season Premiere)
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4.8
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63
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4.6
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FIREFLY
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3.6
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78
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4.0
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WHAT I LIKE ABOUT YOU
"Spa Day"
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2.5
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94
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2.5
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MOVIE: "THE CROW: SALVATION"
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1.3
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107
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2.4
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Last Week's shows: "Providence" (NBC-R), 48
Hours (CBS), AFHV (ABC-R), "Firefly" (FOX-P), "What I
Like About You" (WB-P), "Set It Off" (UPN).
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NETWORK RATINGS ANALYSIS:
A one-time-only presentation of "Dateline
NBC" designed to dull the reformatted "48 Hours
Investigates" placed atop the ratings, but this week the normal
occupant of the slot, "Providence", will air.
"Firefly" and "What I Like About You" each lost some
audience from last week, but "Firefly" lost more and has been
unable to capture the male 18-49 demo. UPN's movie was a non-factor, and
in fact was the lowest non-PAX show of the week.
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THE WB FRIDAY RATINGS |
| time |
show |
rating |
rank |
l-w rate |
l-w rank |
l-y rate |
l-y rank |
| 8PM |
WILAY
Spa Day |
2.5 |
94 |
2.5 |
85t |
2.1 |
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| 8:30 |
SABRINA
The Big Head |
2.3 |
98 |
2.4 |
89t |
1.8 |
106 |
| 9PM |
REBA
Skating Away |
3.0 |
87 |
3.3 |
77 |
2.9 |
90 |
| 9:30 |
TUCSON
My Two Padres |
2.4 |
95 |
2.3 |
90t |
2.4 |
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Previous year ratings are
compared to the October 12, 2002 airings of "Sabrina",
"Maybe It's Me". "Reba" and "Raising
Dad". Not all Nielsen rankings were available that week. |
WB RATINGS ANALYSIS:
The surprising point of the second week schedule is
that "Greetings From Tucson" has slightly improved its rating
from the previous week. Has "Reba" found its leadout? Also,
"Sabrina" is starting to flag, losing some of WILAY's
audience. "Reba" lost audience from previous week, while WILAY
pretty much held its rating despite losing some audience. All four
Thursday comedies ranked 100th or lower.
WB PRESS RELEASE
"WHAT I LIKE ABOUT YOU" IS UP SIGNIFICANTLY
ACROSS-THE-BOARD WEEK-TO-WEEK OFF OF IMPRESSIVE
DEBUT PERFORMANCE
"WHAT I LIKE ABOUT YOU" RANKS #1 IN ITS TIME PERIOD IN ADULTS
18-34, WOMEN 18-34 AND WOMEN 12-34 AND SCORES BEST RATINGS IN ADULTS
18-34 IN THE TIME PERIOD FOR THE WB SINCE JANUARY 2001
THE WB'S ENTIRE FRIDAY LINE-UP ACHIEVES YEAR-TO-YEAR GAINS OVER SECOND
WEEK OF ORIGINALS LAST SEASON
BURBANK, CA (September 30, 2002) - The WB's
Friday line-up, led by first-year comedies WHAT I LIKE ABOUT YOU
and GREETINGS FROM TUCSON, scored significant gains over their
impressive debuts a week ago.
WHAT I LIKE ABOUT YOU achieved gains in adults 18-34 (2.3/10, +28%),
women 18-34 (2.8/12, +8%), men 18-34 (1.7/8, +55%), persons 12-34
(2.1/10, +24%), women 12-34 (2.7/12, +8%), men 12-34 (1.5/7, +50%),
teens (1.7/8, +13%), female teens (2.5/12, +9%), male teens (1.0/5,
+25%), adults 18-49 (1.7/7, +13%), women 18-49 (2.3/8, +5%), men 18-49
(1.2/5, +33%) and total viewers (3.95 million, +6%).
WHAT I LIKE ABOUT YOU ranked #1 in its time period in adults 18-34,
women 18-34, women 12-34 and #1 for the night in female teens. The show
was also #2 in its time period in persons 12-34 and #3 in women 18-49,
men 18-34 and men 12-34. In fact, WHAT I LIKE ABOUT YOU was the
third highest-rated network show on the night in women 18-34, trailing
only "Dateline" and "Law & Order: SVU" on NBC.
The new series achieved year-to-year gains over the second week of
originals last season in the time period in all 18-34, 12-34 and 18-49
demos as well as in household rating and total viewers, including +64%
in adults 18-34, +31% in persons 12-34, +55% in adults 18-49 and +29% in
total viewers.
WHAT I LIKE ABOUT YOU scored the best ratings for a regularly
scheduled series in the time period since January 2001 in adults 18-34
and men 18-34 and equaled the best ratings since January 2001 in adults
18-49 and women 18-49. The series, starring Jennie Garth and Amanda
Bynes, achieved the network's best marks in the time period since
February 2001 in women 18-34 and the best since October 2001 in persons
12-34 and since November 2001 in women 12-34.
WHAT I LIKE ABOUT YOU was #1 in its time period in Los Angeles
(6.9/12), #2 in New York (4.8/8), Dallas (4.9/9) and #3 in Cleveland
(3.8/7), Denver (3.7/7), Milwaukee (3.4/7) and Kansas City (4.2/8).
For the night, The WB placed #2 in women 18-34 (2.4/9) and women
12-34 (2.2/9) and #3 in adults 18-34 (1.8/7) and persons 12-34 (1.8/8)
as well as #1 in female teens (2.0/9). The network was up from the
second week of original episodes last season +29% in adults 18-34
(1.8/7), +13% in persons 12-34 (1.8/8), +33% in adults 18-49 (1.6/5) and
+21% total viewers (4.05 million).
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