RATINGS
March 14, 2003


(c) 2002 The WB Television Network

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net show rating l/w rating
STAR SEARCH 6.9 6.8
AMERICA'S FUNNIEST HOME VIDEOS (R) 5.8 6.5
MISTER STERLING 5.8 5.5
FASTLANE * 2.8 3.0
WHAT I LIKE ABOUT YOU
Pilot (R)
1.8 2.0
MOVIE: STRICTLY BUSINESS 1.3 1.7

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THE WB FRIDAY RATINGS: 3/14/2003

time show/episode rating lw-rate ly-rate
8PM WHAT I LIKE ABOUT YOU
Pilot (R)
1.8 2.0 2.4
8:30 SABRINA THE TEENAGE WITCH 
Bada-Ping (R)
1.8 1.9 1.4
9PM REBA
The Best Defense
2.7 3.3 2.6
9:30 GROUNDED FOR LIFE
Cuts Like a Knife
2.1 2.5 2.0
Last year's shows: "Sabrina", "My Guide to Becoming a Rock Star", "Reba", "Maybe It's Me", airing 3/15/2002.

NUMBER CRUNCHING:
     
 This looks to be the last "normal" week of the TV season. As the ratings were released this week, America was on the brink of war in the Middle East, and CBS was poised to spend the next two Fridays either reporting on either college basketball or war. NBC's "Mister Sterling" has limped to what are probably their last episodes, and "Fastlane" seems to have worn out its Friday welcome. The sole constants on the schedule, as they have been all season, are the WB comedies, "America's Funniest Home Videos" and UPN Movie Friday. The stability of "Videos" has helped it get stronger in the ratings, and the mini reality boomlet sure didn't hurt its chances any. And demographically, no new WB comedy has been stronger than "What I Like About You", one of only two new WB shows this season to "stay the course" nearly every week of the season. 
     This week the numbers were affected by the first week of lower clearances for the WB schedule, which will begin to be affected by sports coverage on a more frequent basis (regional basketball, baseball). It saw new episodes of "Reba" and "Grounded for Life" hit season lows, while "What I Like About You" and "Sabrina" held to typical repeat levels. The red flag may have gone up on "Fastlane", which has been unable to make a dent in the Friday schedule.
     The refocus of attention on Amanda Bynes at the WB due to her movie "What a Girl Wants" being released may result in bumped up numbers for "WILAY" in the coming weeks. The real test to see if we've become Amanda Nation will be April 4th, when the WB presents a new "What I Like About You" episode in conjunction with the release of WAGW.
     

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