RATINGS
January 24, 2003


(c) 2002 The WB Television Network

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net show rating rank of 131 shows l/w rating l/w rank 
MISTER STERLING 7.1 32 7.2 33
AMERICA'S FUNNIEST HOME VIDEOS 7.0 35 5.9 54
PRESIDIO MED (S) 5.0 60 4.7 66
FASTLANE  3.4 81 4.0 78
WHAT I LIKE ABOUT YOU
Girls' Night Out
1.9 102 2.1 98
MOVIE: ACE VENTURA: WHEN NATURE CALLS 1.7 104 1.4 109

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THE WB FRIDAY RATINGS: 1/24/2003

time show/episode rating rank lw-rate lw-rank ly-rate
8PM WHAT I LIKE ABOUT YOU
Girls' Night Out
1.9 102 2.1 98 2.1 (105)
8:30 SABRINA THE TEENAGE WITCH
In Sabrina We Trust
2.2 100 2.1 98 1.9 (106-T)
9PM REBA
The Rings
3.1 87 3.5 83 2.4 (100-T)
9:30 GREETINGS FROM TUCSON
Counseling
2.3 96 2.4 94 1.7 (110-T)
Last year's shows: "Sabrina", "Raising Dad", "Reba" and "The Jamie Kennedy Experiment", airing 1/25/2002.

NUMBER CRUNCHING:
     
Again, the WB Friday receives a bump from CBS, as the quartet of shows is looking much better than the fare from last year. CBS announced the hiatus for "Presidio Med" (its second), which doesn't bode well for the series. "America's Funniest Home Videos" has a better-than-average week.
     A number that has improved for "What I Like About You" over the season is that of male teens. Obviously the increased romantic activity of Amanda Bynes and the playing up of her physical beauty of late on the network promos has paid off big for the WB, which really needed to bring more male teens into the tent. 

FROM THE WB PRESS RELEASE:

  • WHAT I LIKE ABOUT YOU ranked #2 in its half hour among women 12-34 (2.3/9) and placed #3 among persons 12-34 (1.8/7) and men 12-34 (1.3/5). The series defeated CBS in its time period among adults 18-34 (1.5/5), women 18-34 (2.0/7), and men 18-34 (1.0/4). The show delivered its highest rating of the season among teens 12-17 (2.7/12), and ranked #1 among teens 12-17 (2.7/12), female teens (3.2/16), and male teens (2.2/9).

  • SABRINA THE TEENAGE WITCH outpaced CBS, NBC and FOX in time period to finish #2 among women 12-34 (2.7/9), placed #3 in persons 12-34 (2.0/7), and outperformed CBS in men 12-34 (1.2/5), adults 18-34 (1.6/6), and women 18-34 (2.3/7). The show finished #1 in teens 12-17 (2.9/12 - time period season high) and female teens (3.8/17). The comedy registered outstanding year-to-year time period gains in all key demos, including a +43% increase in persons 12-34 (2.0/7), a +53% gain in women 18-34 (2.3/7), and a +54% improvement in male teens (2.0/8).

  • REBA dominated its half hour to finish #1 in women 12-34 (2.6/9). It placed #2 in persons 12-34 (2.0/7), women 18-34 (2.4/8), and took the #3 position in women 18-49 (2.6/7). The series topped CBS among men 12-34 (1.3/5), adults 18-34 (1.9/6), men 18-34 (1.3/5), and adults 18-49 (1.8/5). REBA also ranked #1 in the half hour among teens 12-17 (2.4/9) and female teens (3.3/13). The program posted year-to-year gains over last year across all 12-34, 18-34, and 18-49 demos, as well as total viewers (4.7 million, up +38%).

  • GREETINGS FROM TUCSON outperformed ABC, CBS, and FOX to rank #2 in women 12-34 (2.2/7), topped both ABC and CBS in persons 12-34 (1.6/6) and women 18-34 (1.7/5), and beat CBS in men 12-34 (1.0/4) and adults 18-34 (1.3/4). The comedy topped ABC in women 18-49 (2.0/5) and ranked #1 in the half hour among teens 12-17 (2.4/9) and female teens (3.6/14). Additionally, the series delivered year-to-year time period gains across all key demos.

    

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