| Chances are, either you've never heard of Amanda Bynes or
there's a life-size poster of her on one of your walls. In the
first camp are grown-ups without young kids. But for the
generation that connects the dots of personal growth from Baby
Bop to Justin Timberlake via Pokémon, Ms. Bynes is like Lucille
Ball, Carol Burnett and Gilda Radner rolled into one 16-year-old
package.
"Sixteen and a half," she pointed out during an
interview in her dressing room on the set of "What I Like
About You," a new sitcom on WB. Still stoked from a
marathon PSAT session with her studio-appointed tutor
("There are these things called mnemonic devices," she
explained, "which are sentences that help you remember
words like `ameliorate' "), Ms. Bynes reflected on a
distinguished career that began way back in the Clinton
administration.
After being discovered at a children's comedy camp in Los
Angeles in 1994, Ms. Bynes quickly emerged as the brightest
talent on the Nickelodeon network who wasn't an animated
chihuahua. First as a sketch-comedy performer on "All
That," a sort of pint-size "Saturday Night Live,"
and later as host of "The Amanda Show," on which she
parodied pop icons as lofty as Judge Judy, Ms. Bynes developed a
following among the post-Barney set that was like a stealth
explosion.
"A couple years ago, any kid 6 to 13 knew right away who
she was," said Dan Schneider, who has produced nearly
everything Ms. Bynes has done as an actress. "But most
parents were like, `Amanda who?' "
That's slowly starting to change. Ms. Bynes is a product of
an unofficial new pipeline program in which young performers
start on Nickelodeon's low-budget, quick-turnaround shows and
then, if they succeed, break out into sitcoms and movies.
Like Ms. Bynes, Kenan Thompson and Kel Mitchell walked away
from "All That" with their own Nickelodeon series,
"Kenan & Kel," before branching out into films
like "The Good Burger" (1997). Nick Cannon has
followed his "All That" run with "The Nick Cannon
Show," a new Nickelodeon musical comedy program, as well as
the lead in "Drumline," a big-screen comedy that opens
in January. Waiting in the wings is Jamie Lynn Spears, Britney's
12-year-old sister, a sparkly-eyed standout in the current cast
of "All That."
"We hate to see our kids leave," said Kevin Kay,
Nickelodeon's vice president for development, "but
fortunately, we have something called reruns, and the more our
stars do on the outside, the better it reflects on us."
With a gift for physical comedy and a fearlessness in front
of live studio audiences, Ms. Bynes helped make "All
That" and "The Amanda Show" the top-rated
live-action programs on Nickelodeon. (Proving Mr. Kay's point,
reruns of "The Amanda Show" on Saturday nights still
outperform the channel's other non-animated shows, even though
it's been two years since an original episode was made.) Young
girls admired her because she's pretty and they wanted to be
like her, while the boys appreciated that Ms. Bynes wasn't
afraid to stick her head in a bucket of mud or fall off a roof.
Mr. Schneider, who co-created those shows, then wrote Ms.
Bynes into a 2002 feature film, "Big Fat Liar," and
later cast her in "What I Like About You," a program
he created with Wil Cahoun. In it, Ms. Bynes plays a suburban
teenager who moves in with her reluctant big sister, played by
Jennie Garth, in Manhattan after their father takes a job in
Japan.
WB may claim Ms. Bynes now (the network's Web site lets fans
download a life-size image of her in 28 8 1/2-by-11
printouts), but she literally grew up on Nickelodeon. She
sprouted six inches during her years there. "We went
through seven or eight stunt doubles," she said. "They
couldn't keep up." But the material was also getting old.
"I knew I didn't want to be a Nickelodeon kid when I was
30," she said. "I was having fun but at 15, you don't
want to be doing what you did when you were 12." What she
likes about "What I Like About You," she said, is
"it has appeal to people twice my age, even older."
Since the sitcom debuted in September, it has been the top-rated
show in its Friday-night time slot among women in the desirable
18-to-34 age group.
Many a "True Hollywood Story" has been told about
show-business kids going bad, but Ms. Bynes seems remarkably
self-possessed and far more sedate than the highly caffeinated
characters she plays on television. Her idea of a big night
usually revolves around a rented video and microwave popcorn,
she said.
Mr. Schneider, a former child star himself, having appeared
on the 1980's sitcom "Head of the Class," said:
"I've seen kids in her position experiment with drugs and
be too promiscuous, but Amanda has avoided all of that. My wife,
who knows her, says she's almost like Marcia Brady in that she's
so clean-cut and wholesome."
Still, balancing long days of filming with prep courses for
standardized tests is enough to make anybody a bit world-weary.
"Some days," Ms. Bynes said, half-joking, "I'd
like nothing better than to sit on the couch eating bonbons.
It's like, can I just have a blanket and be 5 again?
Please!"
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