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The original No Brainer Award was a muse for a friend's web pages in 1998. At that time it was a pretty primitive,  non-animated cartoon of a large empty specimen jar with a label that said "HUMAN BRAIN". I added to the bottom of the cartoon "No Brainer Award" and e-mailed it to my friend for his pages. You must understand that he had received several genuine web awards and this was a joke from a "Green-eyed Monster" me. He quickly e-mailed me back and said how great he thought it was and placed it with the legitimate Awards and left it there until his server changed. He got discussed, pulled the site and never put it back into the ether, we call the internet.

He kept telling me that I should make it a legitimate award, brainstormed in chat and then voice chat until I had a purpose for the Award and developed it into the award you see today.The award is still relatively unknown and comes with no monetary prize, but my staff and I (the Committee) peruse the web and pick sites that we each believe come up to the criteria of being a No Brainer Site. We then select one each month and send a congratulatory e-mail to the recipient,with a copy of the Award attached for them to copy and paste on their pages. We have been doing this since September of 2000 on a consistent basis, before it was a hit and miss program until the committee gelled in earnest.

The definition of no brainer is: Something pleasant and easy.

Simple you say? Not when it comes to the criteria used to say a site truly a

No Brainer contender.

"The eye of the beholder."

1.  Ease of navigation. Which includes hyperlinks, buttons, etc. and the complexities (or lack of), for moving about the site from page to page.

2.  The use of space, backgrounds, color, graphics and font styles.     

3.   The originality of the site content or interest, i.e., if it is a "Product site", how well is the product presented to the customer (would "I" buy it, is description adequate, would I recommend to friends.) The same criteria holds for "Personal or even Humorous sites" This is one that the staff grapple over a lot, some hotly.

Seems to be quite simple, yet as I said before it is "In the eye of the beholder." We are not professional web site or design critics, but a group who enjoy something pleasant and easy, "A No Brainer!"              

Now that you are an award recipient or have been selected by someone, you have the opportunity to nominate a Web Page(s) to us for consideration for a No Brainer Award. If you know of or surf onto a site that you believe deserves consideration, contact us at the International No Brainer Award Committee. You may ask a friend to join the  hunt, but please let us know that person's name.

Thank you and once again Congratulations on your No Brainer site.   The Committee Members

© International No Brainer Award Committee?  1999, 2000, 2001