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"Small Companies face competition from very big firms and a frontal assault doesn't work.How can Entrepreneur win ?"
"Be more skilled and use surprise to your advandage.Avoid playing the opponents's game.
Never try to outspend a larger competitor or deliver as many products.
But their strenght is also a weakness:
the larger they are, the longer it takes for communications to move from head to foot or hands, the greater likelihood of slipped coordination,and the slower they move.
Larger companies,like bigger people,are focused higher and often less in contact with ground." - Robert Pater
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Managing Enterprises
Survival:
Small Industries can fail due to any number of hundreds of reasons which
may or may not be due to the entrepreneurs.
Therefore it is great challenge to survive against all odds and manage the
Unit.Management of the Unit is therefore is critical and the entrepreneurs
have to constantly update and sharpen their management skills with respect
to man, materials, machinery, market & money.
Modernization & Technology Upgradation:
Small Enterprises constantly spring up based on technology of the Times.
There is ever increasing of competition to Grow as survival strategy alone
is not enough.
As we keep moving into the future there is constant attempt to improve
the quality of products and services simultaneously reducing the prices
to lure the customers.
As the customer is the king,nothing is spared to attract and retain them.
Therefore the need to modernize and upgrade technology in all areas of the
enterprise.
Information Needed:
Information needed for Marketing,Quality& Technology Upgradation
Face continuously Competition Worldwide,Productivity Improvement
Diversification,Government Rules & Regulations,Taxes & Duties
Understanding Consumers & positioning products & services much ahead of
Competitors so on.
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