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Investigate consequences of my First Rule for Measurement-Scales: Let all names be univocal! [The best standard measurements are useless if named the measurable has more than one referent! Each technical name must be an injective function!]
Thw Pharmaceutical Industry has long done so, creating computer programs to grind out neologisms. Pharmer Brown doesn't want a potential customer to be sold another's drug because of conflict of names!
