New Holland

New Holland brings together the 235 years of combined history and experience of Fiat Kobelco, Kobelco, O&K and New Holland Construction, supported by the on-going commitment, drive and resources of CNH. Uniting this treasure of history, tradition and experience means that the already successful New Holland brand emerges as a leading brand and global player in the construction equipment industry, but with a unique quality. From day one, it is a brand with a product line which already has the highest reputation for hard working performance and service support to customers, all over the world.

What makes New Holland special is not only the extent of its already proven, global, full-line product offering but the strength and values of the brands it has inherited. Call it hybridisation or genetic engineering; uniting these individual strengths and past successes, New Holland sees the birth of a brand that is set to be far stronger than the constituent parts. The technology of Fiat Kobelco, consolidated by the global alliance with Kobelco, a world specialist in crawler excavators; the capacity for innovation on which O&K has earned its reputation; the quality, light equipment specialist products of New Holland Construction and, of course, the renown of the already global New Holland name.

Our on-going commitment, an outstanding, modern and already proven full-line product offering, combined with the energy of even more enthusiastic and dedicated dealers, promises a future in which customers can be truly confident. In bringing together the four brands we are both assuring existing owners and uniting the best and proven technology from around the world… Japan, Germany, Italy, America… We are uniting brands that have literally built history and nations. They have defined who we are and shaped what we, and our customers, want us to be - a strong, global, full-line brand. Unity is strength. Deeply rooted brands, proven products and outstanding dealer support. The best, from the best, for those who deserve the best… our customers.

Some brands we do business with:


	New Holland New Holland brings together the 235 years of combined history and experience of Fiat Kobelco, Kobelco, O&K and New Holland Construction, supported by the on-going commitment, drive and resources of CNH. Uniting this treasure of history, tradition and experience means that the already successful New Holland brand emerges as a leading brand and global player in the construction equipment industry, but with a unique quality. From day one, it is a brand with a product line which already has the highest reputation for hard working performance and service support to customers, all over the world. What makes New Holland special is not only the extent of its already proven, global, full-line product offering but the strength and values of the brands it has inherited. Call it hybridisation or genetic engineering; uniting these individual strengths and past successes, New Holland sees the birth of a brand that is set to be far stronger than the constituent parts. The technology of Fiat Kobelco, consolidated by the global alliance with Kobelco, a world specialist in crawler excavators; the capacity for innovation on which O&K has earned its reputation; the quality, light equipment specialist products of New Holland Construction and, of course, the renown of the already global New Holland name. Our on-going commitment, an outstanding, modern and already proven full-line product offering, combined with the energy of even more enthusiastic and dedicated dealers, promises a future in which customers can be truly confident. In bringing together the four brands we are both assuring existing owners and uniting the best and proven technology from around the world… Japan, Germany, Italy, America… We are uniting brands that have literally built history and nations. They have defined who we are and shaped what we, and our customers, want us to be - a strong, global, full-line brand. Unity is strength. Deeply rooted brands, proven products and outstanding dealer support. The best, from the best, for those who deserve the best… our customers. Some brands we do business with: Normag \| Caterpillar \| Massey Ferguson \| Zetor \| McCormick \| Ford \| Belarus \| Agco \| Shibaura \| Ursus \| Buhler \| New Holland \| John Deere \| Case IH \| Steyr \| Hardy Diesel \| Deutz-Fahr \| Unimog \| Fendt \| Lindner


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