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Summary
After years as a radio broadcasting owner/manager/programmer of his own
radio stations, Mr.
Strock has decided to begin consulting. His interests lie mainly
in programming live formats to
compete favorably with today’s jungle of canned, dead and lackluster formats.
The need is
there in order to overcome the huge vacuum left in radio due to deregulation
and over
saturation. Mr. Strock’s unique perspective and experience allow
him the flexibility to hone in
on the competition with a striking sound. His goals are always aimed
at gaining large, loyal and
active audiences. Currently, Mr. Strock has an application before
the FCC for a Class A FM in
Williamstown, West Virginia. This is part of the Parkersburg, WV/Marietta,
OH Market.
Relevant Background
General Manager and Program Director, WYLI Radio & CEO RASA Phoenix
Corporation -
General Manager of the area’s only stereo AM radio station with up to eleven
employees.
WYLI is a 5,400 watt daytime station with 500 watts pre-dawn and 61 watts
from sundown to 6
AM. WYLI was the only station owned by the RASA Phoenix Corporation,
a mostly family
held company. After almost three years of operation, WYLI has been
sold to WRCM, Ltd. with
a new all Sports format. The station was sold for over three times
its original purchase price.
Some of the specific duties of the General Manager and Program Director included:
Insuring compliance with all FCC rules and regulations
Oversight of all operations, budget process and capital expenditures
Responsible for hiring and firing of Department Heads and by extension
all personnel
Determine format
Consultant to Vienna Broadcasting Company - Vienna Broadcasting, a
family held corporation,
filed an Application for a Construction Permit for channel 261A assigned
to Vienna, WV. This
application was withdrawn with prejudice in the late 1980s upon receipt
of a settlement of
$60,000 from a competing applicant.
Owner/Operator, Wilson Hobby Shop, Inc. - Wilson Hobby owned and operated
hobby stores
in Belpre, Ohio and Bridgeport, West Virginia. These stores catered
to the model airplane,
model train, diorama and other hobbyists. As Manager, Mr. Strock
was responsible for
inventory, personnel, advertising and all other aspects of running a retail
business.
Part Owner, Townhouse Furniture - Located in Ravenswood, WV, Townhouse
was a retail
furniture store featuring upper medium grade furniture of every sort.
During Mr. Strock’s brief
involvement with the furniture business he attended Market in Atlanta,
purchased inventory
and helped with the oversight of operations.
CEO, Electrocom, Inc. Electrocom, Inc. owned and operated FM channel
236B, WXIL-FM, in
Parkersburg, WV. The process began with a Petition for Rulemaking
to have FM channel 236B
assigned to Parkersburg. Precedent was set when the MSA (formerly
SMSA) population, as
opposed to the population of the city of license, was used as the criteria
for the assignment of a
B (50kw) channel. Upon successfully completing that process with
opposition, an application
for a Construction Permit was obtained against a competing applicant and
the station was built
and operated.
General Manager, WXIL Radio and CEO Electrocom, Inc. - Mr. Strock was
General Manager of
Radio Station WXIL-FM, Parkersburg, WV until it was sold to its current
owners in late 1980.
For the five years under his management, WXIL was recognized for its contribution
to the
region as a community leader in terms of News, Public Affairs and Entertainment.
As General
Manager he had oversight over three Department Heads and twenty-two employees.
At the
closing of the sale of WXIL for what was up until then the highest amount
ever paid ($850,000)
for the purchase of a single radio station in the Market. Mr.Strock
received an additional
$150,000 in exchange for signing a five year Non-Competition Agreement.
Some of the achievements of Electrocom and WXIL while Manager were:
Parkersburg, WV and Marietta, OH became one Radio Market.
WXIL first high powered and only 50kw FM station in Market of twelve stations.
WXIL the highest rated station in America ever (source Arbitron April/May,
1979 AV
PRS SHR and AVE QTR HR CUMES, Adults 18-34) with over 64% of its 18-34
target
audience, one third of the entire population of eighteen counties in West
Virginia
and Ohio and 98% of teens 12-17.
WXIL was constantly rated overwhelmingly number one in all target demographics
in
every ratings period from its inception until sold in late 1980.
WXIL won numerous awards for news and public affairs including Best Radio
Newscast of 1977 awarded by AP for its report on the Willow Island Disaster.
WXIL won numerous Gold Record Awards for the introduction of new music.
First
station in US to play “Blinded by The Light” as an example.
WXIL gained reporting status with various trade journals such as Radio
& Records,
Friday Morning Quarterback, and The Gavin Report to mention a few.
Located in the Grand Central Mall, Vienna, WV, WXIL had some of the most
successful Small Market radio promotions in radio history.
Education
Attended public schools in Philadelphia, PA and Parkersburg, WV
Attended West Virginia Colleges
Attended US Navy Data Processing School
Past and Present Affiliations
Elder, First Presbyterian Church, Parkersburg, WV
Junior High Sunday School Teacher, First Presbyterian Church
Senior High Fellowship Advisor, First Presbyterian Church
Member, National Association of Broadcasters
Former President, Wood County Young republicans Club (Early 70s)
Chairman, Wood County Committee for the Re-election of the President (1972)
Personal References - Upon request
