Movie Programs are given out at the movie theaters, usually on
the opening weekend of the movie.
The programs are similar to ones you receive at a sports game, describing the
main characters, story line, etc. Sometimes theaters get different programs to
give away. This is to help promote more movie ticket sales as people will have
to go to more than one theater to get these collectibles, which are very popular
in Japan. Note: all are written in Japanese.
The following image is courtesy of Dolly from Sakuraholics
