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All
Saints, The Story
"All Saints' story is an
inspiration for anyone who has a dream and is prepared to make as many
sacrifices are as necessary along the way to fulfil it. If you put your mind to
something there is nothing to stop you achieving your goal." - Jeremy
Case, author of All Saints. The complete, unofficial story.
Unlike so many of other music
sensations, All Saints didn't answer a newspaper advert. Their story involves
hard work, sweat, tears and a never-failing dedication to music. Mel, Nic, Nat
and Shaz all knew they wanted to be musicians, but they had to struggle for
years, living on a limited amount of food and struggling to make ends meet to
realise their dreams.
Their story begins seven years
ago, in a recording studio called Metamorphisis on All Saints Rd in Notting
Hill, London, where two sixteen-year-olds, Shaz and Mel, met and became
friends.
Shaz had been entering singing
contests since she was thirteen. "I had always sung at school, wrote
little poems and rapped for my friends," she says. "Even if I'd ended
up working in a shop, I would still have been singing on the side." And
when Shaz wasn't driving her mum mad by sneaking out to watch bands and going
to rap gigs, she was in her room pretending to be a DJ. "I'd introduce a
record then I'd have to be that record, so I taped myself singing everything
from Madonna to Whitney Houston," she recalls. But it was by pure accident
that Shaz got the big break into the music business that she was looking for.
She was attending the same party as Ben from Curiosity Killed the Cat. If it
wasn't for Shaz's friends, who spotted Benand told him what a talented vocalist
she was, Shaz would have been too shy to approach him. Ben was interested in
her, and had a chat to her about work and then he said, "Right then. Let's
go down to the studio and see what you're made of." But Shaz was really
worried it was a dodgy situation, but her friends encouraged her to go, and the
next day Shaz met Ben at Metamorphisis.
"He just flung on this
instrumental record on and said 'Sing,' so I started singing to the backing
track and they went, 'Cor!' "
Without realising it, Shaz had
her ticket to the music business. And it happened when she least expected it.
"You get to this stage
where you find yourself constantly being in a circle of aspiring musicians and
that's what happened to me," she explains. "I ended up working a lot
at Metamorphisis, which, of course, is where I met Mel. After a while it all
kind of fell into place that it was me and Mel working together."
Mel was just as determined to
be in a band, "I'd sit on the couch and listen to everything that was
going on," she says, "I used to make tea. I wasn't getting paid.
Eventually they let me sing backing vocals for people. That's all I did for two
years."
But that was all Mel needed to
do, because that was how she and Shaz met. The found they had a great deal in
common, even if there were some nerves at first. "I remember being
terrified of Shaznay when I first saw her," says Mel. "I didn't have
any girlfriends my age at the time and when she walked in with her mates I
thought, 'God, she's so pretty.' I was really intimidated." Luckily, Shaz
wasn't so timid ("I thought Mel looked really girlie, quiet and
innocent," she says) and the two hit it off straight away.
"Shaznay and I were on
the same wavelength," explains Mel. "We did loads of session work but
we weren't really going anywhere, so we formed a band." So Mel and Shaz
got together with Simone Rainford, another girl at Metamorphisis, and All
Saints (Mark One) was born. Getting together was easy, but finding a name
wasn't so easy. "One of the names was Spice, but we didn't think it was
good enough," admits Simone. Some of the others names they considered
included Slinky and Shifty. In the end they called themselves All Saints
1.9.7.5. after the recording studio and the year of their births.
At first, everything went
excellent for All Saints 1.9.7.5. They were snapped up by small label, ZTT in
1993 and gave their first live performance at London's Notting Hill Carnival
the following year. But the problems started generate when the trio couldn't
decide on what kind of music hey wanted to make. "All we were asked to do
was other people's songs," moans Mel. They released their first single in
1994, which was a cover of soul song, 'Silver Shadow' but it was a resounding
failure.
But there were many other
problems generating because Shaz and, in particular, Mel were not getting along
with Simone. "We were only seventeen of eighteen at the time, so we were
really naive and hardly knew each other and we signed the deal," says Shaz,
"Simone needed to be a solo artist. I think she only decided to join
because of the sake of a deal, not because she thought we all got on well
together." It was only a year before the musical difference became too
much for Simone, and she left during the summer of 1995.
But Simone wasn't surprised
when All Saints made it big, but Simone is still struggling to get her solo
career off the ground. "I wasn't surprised when All Siants made it
big," she admits. "I just wish things had turned out differently. Now
I'd be making millions too. I'm going to try my hardest to make it big on my
own. But I haven't got any regrets. Not really."
But, back then, life was tough
for Mel and Shaz too. "We were broke when we started," says Shaz.
"We lived on fritters from a West London café where Mel had a tab, which
is still outstanding. We used to say, 'We'll pay you back because we're going
to be big one day.' It's taken five years."
Their second single, 'If You
Wanna Party (I Found Lovin')', was released on 25th September 1995, but it
flopped too. Meanwhile, the girls were struggling to mix their British and
French influences into an original sound.
But there was one highlight to
their two years at ZTT, their live performance in the Smash Hits tour.
They performed with Boyzone, Peter Andre and the Backstreet Boys in November
'95. "That was the bast thing ever," remembers Shaz. "I went
round to Mel's house to learn a dance routine and a friend of mine sat on the
bed and held up a mirror so we could see what we looked like while we
practised."
The tour gave the duo an early
taste of super-stardom, but off stage everybody seemed to ignore them.
"There was one day when everyone else was doing TV appearances or
interviews and we were sitting in the hotel doing nothing," remembers
Shaz. "It wasn't like our music wasn't good enough, either 0 we'd already
recorded a version of 'I Know Where It's At' - and everyone we played it to
loved it. It made us think, 'Oh man, this isn't good.'"
And it looks like ZTT shared
their opinion because the duo was dropped from the label. But Mel and Shaz were
a long way away from chucking it all in, they saw it as a chance to work on
their own material. "The Smash Hits tour made us determined to
carry on and do our own thing," says Shaz.
But doing their own thing
wasn't as easy as they thought. The girls were still broke and had to do odd
jobs and rely on favours to survive. "I don't know how Mel and I
survived," Shaz grimaces. "I even temped over Christmas, at Top Man,
and it was a nightmare. It lasted about two weeks. Then I worked in a men's
clothing shop for three weeks, as a favour for a friend." But the girls
did earn free studio time in exchange for their singing work. But without the
help from their friends and family, it's hard to see how they could have kept
going.
Not everyone in the music
business was out to help Mel and Shaz. "For years we'd met people in the
studio who'd promise us a great deal and it would never actually happen. We
were still babies. And we knew back then was we loved making music. Outside of
that, we didn't have a clue," says Shaz.
But, Shaz's song writing was
improving all the time and soon more vocalists were needed to sing Shaz's
soulful harmonies. It was Mel's dad, a taxi driver at the time, who ran into
Nic in a TGI Friday restaurant in May '96 and reunited the girls. "It was
fate," says Mel.
Nic and Nat had attended the
same stage school and Mel, and Nic and Mel were best friends for a year before
Mel moved to France for her back operation and the Appletons moved to New York
with their mum. "I never stopped thinking about her," says Nic.
"I knew we would meet up again. When we ran into each other, it was as
though we had never been apart."
But Mel was too embarrassed to
ask Nic to join the band, so she left it to the normally shy Shaznay to pop the
question. "We gave her the low-down on everything and played her some
demos, which she loved," she says. "She sang to me in the bathroom of
a restaurant and we knew right away she'd be perfect. I was like, 'Cool! She
can join!' And that was that."
Nic didn’t have to think
twice. "I'd been doing odd jobs like waitressing, working on a hot-dog
stand, a lifeguard. I had nothing to loose."
But Nat was a different story.
Nat was just as rapped as Nic at the thought of her joining a band, but being
two years older and more business minded, at first she pondered with the idea
of becoming the band's manager. "Then one day, it just clicked," says
shaz. "Nat had so much energy ans was so exited about getting us a deal,
it seemed only natural that she should be a part of it." Nat had to be
persuaded to join the band, because she didn't want to leave her daughter, who
she loves dearly, while she was overseas. But, luckily, Nat's parents stepped
in and offered to look after Rachel for her. "When Nat joined, it was like
the missing piece of the puzzle."
Suddenly, it all clicked. Nic
and Nat's American influences gave the transatlantic music that extra edge,
while Nic's energy and Nat's maturity blanded in well with Mel's mad outbursts
and Shaz's quiet genius. All Saints was ready to take on the world!
With the line-up sorted out,
the girls had only one thing to get - a record deal. The new-look All Saints
were going to have to make many sacrifices to get to the top. "We wer eon
the dole and just dedicated our lives to hanging around studios, sharing one
Pot Noodle between us and recording when we could," says Mel, who admits
she used to cry herself to sleep at night worrying about the band.
All Saints couldn't understand
why they still didn't have two pennies to rub together, their songs could
compete with anything on TOTP. Things got so bad that the girls decided
to split with their manager, Paul Hallett, and try their luck with someone
else. The move really helped them get off the ground, but it cost them later,
because in early 1998 they were legally forced to pay him £500,000 for his part
in their rise to fame.
While the outgoing and
confident, Nic, was partying at a night club, she spotted a guy involved in the
music business, John Benson. She marched right up to him and told him that All
Saint were the best thing since sliced bread and that he would be a prize idiot
if he didn't agree to be their manager. Luckily, Benson did agree and he
realised that the four girls had the ability to make it to the top. "It
had to be polished," he says. "But I know what's good."
But All Saints' timing was
all-wrong and they kept finding they were being compared unfavourably with
other girl bands. At first, everyone was saying they were too much like
Eternal, then in 1996 along came the Spice Girls (or the "other
group" as Mel now calls them), who exploded into the scene. Suddenly,
everyone wanted their own copycat version. But All Saints stuck to their guns.
"We couldn't change and be who they wanted us to be, it wouldn't have
lasted," says Nat. "We decided to wait to find a label that was
interested in our music and didn't want to change us. That's real girl
power," adds Shaz.
All the waiting took it's toll
- and All Saints were getting fed up with comparisons. Mel thinks it's
remarkable that they didn't just give up. She had to rely on borrowing money
from people all over west London and is still distressed about her experiences:
"People see four young girls and think they can manipulate us. Who wants
to be told how to look, how to wear our make-up and what to say?"
All Saints were daring enough
to turn down three offers of a deal fro three labels, including Sony, because
of these very reasons. "None of them cared about the songs," says
Nat. "They would demand that we started showing our 'feminine side' We're
not boys. We can dress like elegant women and we love to look good, but when we
do our music, we want to be comfortable."
Finally, after years of
striving for success, they got what they deserved. Manager, John Benson, was
friends with Tracy Bennett (a guy), the big cheese at London Records. He asked
Tracy to listen to a tape of the girl's songs. Bennett admits he was a bit
unwilling to listen to it at first. "But when I put it on, I realised he
had brought me the best demo in the whole world. There were six songs and there
and they were all hits. By the time the tape reached 'Never Ever', I was
getting everyone into my office to listen. I couldn’t believe my luck. I've
dealt with a lot of bands, but Shaznay is the best songwriter I've worked
with."
Mel Thomas, London Record's
publicist, was just as impressed as Bennett, "When we first heard their
demo we thought it was so good there had to be a catch," she says,
"like the looked really terrible. But they turned out to be gorgeous and
we were, like, we've got to sign them."
And in November 1996 that's
just what they did! "It was amazing! Ad a real relief as well,"
shouts Mel. "We had a meeting with Tracy Bennett one Tuesday,"
recalls Shaz, "and by the next Tuesday we were in a studio doing our first
photo shot."
London Records spent £200,000
in TV advertising for their album, that's how confident that All Saints were
going to the top. "All Saints are going to be one of the biggest bands in
the world," Bennett said, BEFORE they released their single!
Benson started making a video
charting the girls' rise to fame. No, he wasn't being sentimental, he was being
smart because he knew believed that All Saints were a great proportion, and the
video would be in years to come as well. Let's hope they release it soon!
London Records believed that,
for All Saints to retain credibility, they would have to build slowly to their
success, but it was out of their hands. The public was lapping up anything
remotely Saintly. Their first single, 'I Know Where It's At' was written an
extraordinary four years prior to it's release, on 18th August 1997 and went
straight to number four in early September. It stayed in the charts for an
awesome eight weeks. "It's amazing to think there are so many people out
there who like what we're doing," said Shaz, in serious shock.
It was the Smash Hits
tour that gave All Saints a taste of adoration that was to come. Just two weeks
after releasing their first single, they were voted number two in Smash
Hits' best newcomers poll and number five in the Best band poll.
All Saints were on a roll and
released their second single, 'Never Ever', which capitalized their newfound
fame. It drew more fans, by appealing to the older audience. The song finally
reached top spot on 11 January 1998, selling double platinum 1.2 million copies
in the UK. In that same week, they released their self-titled album, which
peaked at number two on the charts. To date, it has gone treble platinum and has
sold over one million copies in Britain alone.
All Saints' third single, a
double A-side 'Under The Bridge' and Lady Marmalade' was backed up by what the
press called a 'mini-movie'. it included the videos for both singles and cost
an immense £500,000 to make. The nine-minute film took four months to shot and
was shown at 400 cinemas just before the screening of the hit movie Jackie
Brown. All proceeds went to breast cancer charities. The videos are jam
packed with special effects done by the experts that created the batman and
Robin film. The girls did their own stunts, and Nat was lucky to escape unhurt
after being knocked over by an explosion on the set.
The single exploded onto the
charts, going straight to number one on 3rd May. Despite being knocked down to
number two by Aqua's 'Turn back Time', All Saints proved their staying power
and continued fighting back to reclaim their number one spot seven days later.
Bennett's prediction was
correct, All Saints are one of the biggest bands in the world. All that hard
work finally paid off. "I'm glad we went through everything," says
Shaz. "There's nothing I regret, because if we hadn't gone through it all,
we may not have woke up and know what we do now. It's fate - everything happens
for a reason."
To date, All Saints have
bagged many awards including best newcomer at Music of Black Origin awards were
they performed along side queen of swing Mary J Blige and the massive
Backstreet.
Then, in February '98 they won
two covered Brit awards - Best Video and Best Single, both for 'Never Ever'.
They were just thrilled when they won the award for Best newcomer - by the
Sterephonic. To celebrate they gave a stunning live performance of 'Never
Ever', backed by a full gospel choir and full orchestra.
All Saints' must have been
secretly proud that they walked off with the same two awards that the Spice
Girls got the year before.
All Saints have finally
escaped the shadow of the Spice Girls. They had been asked about them in every
interview that's done and been compared unfavourably to the group in every
article printed. When All Saints were looking for a record deal, they kept
being asked to be more like the Spicers. And when they finally made it to the
charts, they were accused of jumping on the bandwagon, or merely riding on the
back of the 'Girl Power' phenomena.
All this despite that All
Saints had been around two or three years longer. Neither was their music
particularly similar. All Saints had more in common with En Vogue, TLC and
Janet Jackson, as opposed to the pure bubblegum pop of the Spice Girls.
Journalists made yp a 'Spice
Girls v All Saints' battle. They even tried to make up Spice-style nicknames
for All Saints, such as Shy Saint for Shaznay and mouthy Saint for Melanie.
Unsurprisingly, these names never caught on because, while the Spice Girls
emphasised their different personalities, All Saints were first anf for most a
band, a group of girls with a common love for music and a shared dream. They are
so much a unit, papers keep getting them mixed up, especially the Appleton
sisters.
"Respect to the Spice
Girls for what they're doing," says Shaz. "They make a lot of people
happy. But our music's different. We're a real group. We're not manufactured.
Spice is a phenomenon and it can't happen again for a long time," And she
insists that there are no hard feeling (although All Saints have been known to
have the occasional outburst): "Everyone goes round saying we hate them,
but we don't. We admire them, because they've done what they wanted to do.
We're totally different and that's that."
Smash Hits editor, Gavin Reeves, believes that
the contention will soon be forgotten. "People will stop comparing them
once they establish themselves," he says. "The quality of the girls'
voices is exceptional, outstanding. They are sexier and more streetwise."
If you look beneath the
surface, the differences between the two bands become more and more obvious
than the similarities. The Spice Girls are loud and showy. All Saints are
subdued, sophisticated and totally dedicated to music - tellingly they even
have pop stars for boyfriends. Many people believe that there will be around
for far, far longer. And in a way, All Saints are much more about Girl power
than the Spice Girls themselves. Traditionally all-female groups have always
had a man behind the scenes pulling the strings, but All Saints have done it
all themselves, the hard way. They have stuck to their guns, refused to
compromise and now their songs have touched millions of music fans throughout
the world, regardless of sex, age or nationality. "We're into people
power," says Nat. "Whoever you are, whichever sex, just go for
it."